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Google Matt Cutts Interview |
Google Matt Cutts Interview
Search-Marketing provides a wonderful interview with Matt Cutt's..here is a snippet. A link to the full article can be found at the bottom.
How and when did you get into search?
I got into search in 1999. I was working on my Ph.D. at the University of North Carolina at Chapel Hill (go Tarheels!). The computer science department there makes you take two outside classes, so I took classes from the Information and Library Science department about search engines. It turned out that search engines were really exciting stuff: term frequency times inverse document frequency and all that stuff. During the whole class, I found myself scribbling fun ideas to try in the margins of my notes. I was hooked.
Is all SEO spam?
Absolutely not--I need to do a post about this on my blog sometime. Lots and lots of search engine optimization is white-hat and not spam at all. Things like making a site more crawlable, tweaking the words on a site based on what users type in or what you see in your server logs, and gathering links by coming up with creative ideas or services that make people link to you naturally. To me (and Google), spam is search engine optimization that is outside our quality guidelines--things like hidden text, hidden links, doorway pages filled with gibberish words that do a sneaky JavaScript redirect, and so on."
Full Matt Cutts Interview
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